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Owner Jeff Stone


Greatest Passion: Bikes

Facial Hair: Full Face & Neck Beard

Favorite Movie: Zoolander

Spirit Animal: Bearded Dragon

Noteworthy Accomplishments: Self-supported Ride from California to Maine, Certified Body Geometry Fit Specialist, Ironman Europe


Meet the man behind MustAsheville. Jeff is a bike matchmaker extraordinaire who pairs each person with the best bike for a fun and long-lasting relationship. His love began at the young age of 13 during his first triathlon.  Jeff quickly became passionate about road, cyclocross and mountain competitions. Now, he rides for enjoyment and to maintain his sanity. Jeff’s dream is for all of his clients to become hooked on bikes too.

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